Zanotta

Z: is now

 “Z: IS NOW” is the new catalogue of Zanotta, one of the most representative Italian design companies. A diary of a multifaceted and contemporary journey in 12 stages that reflects the brand values and philosophy. The new communication style provides a contemporary and captivating take on the eccentric and vanguardist eclecticism that has always distinguished the brand and led to the creation of true, timeless icons of furniture. The catalogue concept, “Z: is now”, reflects the brand philosophy by presenting a sequence of images set up spontaneously and without excessive fabrication, in the homes of people performing everyday actions. 

A true account of “everyday living” by means of 12 episodes featuring real-life characters, with their own stories, lives, and passions. Snapshots of everyday life, alternating with the Zanotta products, which have always been indivisible parts of the living experience.
The result is a kaleidoscope of materials, shapes, innovative solutions, furniture and accessories able to create pleasant relationships: products with a soul, that become part of the narration and story of people, thus finding their ideal space.