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15 October 2025
More time, less space
The market is flooded with products to sell, distribute, and promote. With them come higher costs, greater complexity, and more space taken up. Stores are expanding—becoming more expensive to run and more time-consuming to visit. But do people really want more choice, more products, mor ...
13 October 2025
EPDA a new challenge!
As every year, we joined the EPDA - European Packaging Design Association event, held last week, gathering design professionals and companies from across Europe (and beyond!). At the event, an exciting announcement was made: our agency, represented by Angelo Ferrara, will be the new EPDA board memb ...
01 October 2025
Can a brand positioning still stand still?
Every brand is looking for a positioning. But in a world that changes so rapidly, does it still make sense to use such a static word? We often take for granted the meaning of terms we use every day. “Positioning” evokes stability: finding a place and holding it. But today, a brand can ...
11 September 2025
Do "big ideas" really start big?
We’re all searching for the Big Idea. The mantra of our times: the promise of an idea that can change the world, disrupt the market, deliver instant success. But the truth is, great ideas don’t arrive fully formed. They start small. Tiny. Timid. Imperfect. Messy. To grow, they nee ...
23 July 2025
Specialist, generalist, or multi-specialist?
However, the need for constant growth arises, and brands start to expand their offerings. It begins with small extensions, adding variants. Then it moves into adjacent categories and new territories. But here’s the catch: this is where specialization can start to weaken. This is where a bra ...
14 July 2025
Pentawards | The Package Design Book
Proud to be part of The Package Design Book thanks to Tassoni's win at the prestigious Pentawards.