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28 May 2025
One, ten, a hundred… too many?
Growth is a natural necessity for any company. But sometimes, the only path that seems possible is multiplying the offer. A strategy that works… up to a point. Because when fragmentation becomes excessive, even consumers struggle to navigate it. Maybe the real challenge isn’t addi ...
14 May 2025
Brand or Product: which comes first?
A brand is always born from a product — never the other way around. That’s why, when working on a brand, you can never forget the product behind it. It’s the product people truly desire. The more unique it is — the more it anticipates the market’s needs — the mor ...
30 April 2025
Power, Love.. Respect!
For years, we talked about Power Brands. Then came Love Brands. Today, those words feel outdated. It's time for a new paradigm—one built not on power, nor on love... A new episode of Rob is out now.
09 April 2025
What is branding today?
It’s not just about creativity. It's more about listening. The new episode of Rob is out now. Give it a look!
26 March 2025
Introducing Rob
Branding is a living discipline, constantly evolving. But living doesn’t mean fleeting. In a world where trends emerge at lightning speed and external pressures challenge even the most established brands, staying true to solid foundations is more important than ever. That&rsqu ...
20 December 2024
Robilant turns 40!
In this 2024 Robilant turned 40! An important achievement that fills us with gratitude and pride. Thanks to those who, day after day, with dedication and talent, have contributed to building the road that has brought us this far. To celebrate this moment, we want to invite you behind the scenes ...