VILLANI SALUMI

A fantastic journey through the art of italian charcuterie

A historical brand that embodies the art of high-quality Italian charcuterie. Villani Salumi has set out on a new journey, adopting a renewed brand and product identity. A new visual vocabulary, the elements of which weave the fabric of an imaginative and distinctive story. An exclusive language aimed at crystallising and acknowledging one of the longest family histories in the sector. A story of creative recipes, artisan know-how, constant attention to detail and the promotion of regional excellence and traditions, as well as an incredibly broad portfolio of products and specialities.

THE BRAND REINVENTS ITSELF IN THE NAME OF ALL-ITALIAN CONTEMPORARY EXCELLENCE, INVESTING IN THE ICONIC NATURE OF THE BRAND AND ENHANCING ITS LONG-STANDING EXPERTISE.

AN AD HOC ILLUSTRATION FOR EACH SPECIALITY. EVERY PRODUCT TELLS A STORY, A RECIPE, A TRADITION, A GESTURE, USING THE MOST IMAGINATIVE AND EVOCATIVE IMAGERY. A MULTITUDE OF STORIES, A SINGLE BRAND STORY.  

THE SHAPE OF THE LABELS THAT IDENTIFY WHOLE PRODUCTS WAS STUDIED IN CONSIDERATION OF THE DIFFERENT SHAPE OF EACH ONE AND WITH REGARD TO THE STORY TO BE TOLD.

THE PACKAGING USED FOR OUR SLICED MEATS HAS ALSO BEEN DESIGNED SPECIFICALLY, WITH THE LOGO BECOMING A PERMANENT SIGNATURE FOR PREMIUM POSITIONING.

CRAFTSMEN AND THEIR CRAFTS ARE AT THE HEART OF THE SHOOT, WHICH DEFINES THE BRAND'S PHOTOGRAPHIC STYLE. SHOTS THAT CELEBRATE THE WISDOM OF AGE-OLD TECHNIQUES AND THE SKILL OF HANDS THAT ATTEND TO EVERY SINGLE DETAIL.

THE NEW VISUAL IDENTITY IS ALSO REFLECTED IN THE WEBSITE, WHICH HAS BEEN DESIGNED AND DEVELOPED TO OFFER AN ACCURATE ACCOUNT OF EVERY ASPECT OF THE COMPANY, IN AN IMMERSIVE DIGITAL EXPERIENCE.

VILLANI SALUMI

A fantastic journey through the art of italian charcuterie

THE BRAND REINVENTS ITSELF IN THE NAME OF ALL-ITALIAN CONTEMPORARY EXCELLENCE, INVESTING IN THE ICONIC NATURE OF THE BRAND AND ENHANCING ITS LONG-STANDING EXPERTISE.

AN AD HOC ILLUSTRATION FOR EACH SPECIALITY. EVERY PRODUCT TELLS A STORY, A RECIPE, A TRADITION, A GESTURE, USING THE MOST IMAGINATIVE AND EVOCATIVE IMAGERY. A MULTITUDE OF STORIES, A SINGLE BRAND STORY.

THE SHAPE OF THE LABELS THAT IDENTIFY WHOLE PRODUCTS WAS STUDIED IN CONSIDERATION OF THE DIFFERENT SHAPE OF EACH ONE AND WITH REGARD TO THE STORY TO BE TOLD.

THE PACKAGING USED FOR OUR SLICED MEATS HAS ALSO BEEN DESIGNED SPECIFICALLY, WITH THE LOGO BECOMING A PERMANENT SIGNATURE FOR PREMIUM POSITIONING.

CRAFTSMEN AND THEIR CRAFTS ARE AT THE HEART OF THE SHOOT, WHICH DEFINES THE BRAND'S PHOTOGRAPHIC STYLE. SHOTS THAT CELEBRATE THE WISDOM OF AGE-OLD TECHNIQUES AND THE SKILL OF HANDS THAT ATTEND TO EVERY SINGLE DETAIL.

THE NEW VISUAL IDENTITY IS ALSO REFLECTED IN THE WEBSITE, WHICH HAS BEEN DESIGNED AND DEVELOPED TO OFFER AN ACCURATE ACCOUNT OF EVERY ASPECT OF THE COMPANY, IN AN IMMERSIVE DIGITAL EXPERIENCE.

AN IMAGINATIVE AND FANTASTIC JOURNEY THROUGH THE ART OF ITALIAN CHARCUTERIE.

AN AD HOC ILLUSTRATION FOR EACH SPECIALITY. EVERY PRODUCT TELLS A STORY, A RECIPE, A TRADITION, A GESTURE, USING THE MOST IMAGINATIVE AND EVOCATIVE IMAGERY. A MULTITUDE OF STORIES, A SINGLE BRAND STORY.  