Tavernello reloaded

No oaky notes. Just notes of togetherness.

A new look for an iconic brand that has never been afraid to stand out. To express Tavernello’s new positioning - built on inclusivity, good vibes, and stolen toasts - we turned the carton into something more than just a container: a true piece of media. A carton that doesn’t simply pour wine, but collects stories, smiles, and table talk, changing over time. Pop visuals, vibrant colors, and a playful tone of voice make the brand feel close, light-hearted, and always likeable.

THE JOY OF THE TABLE

A visual alphabet and a copy style that proudly bring Tavernello - and the joy of sharing it - to the table.
The table becomes the setting for telling different moments of casual conviviality, a true stage that is periodically renewed.
An immediate, inclusive language, able to speak to different generations.

Bright, vibrant colors instantly convey a sense of happiness and, even on supermarket shelves, capture attention. The winegrowers become part of the storytelling too, sharing their personal journeys and their passion with freshness and charm.