The icon of Tetra Pak wines

A pioneer and trailblazer in its category. Tavernello was the first to bring disruptive innovation to a sector, that of table wine, among the most conservative and anchored in tradition. The project aims to consolidate this supremacy, to celebrate this attitude, through the creation of an iconic, contemporary, pop visual language, which once again establishes authenticity, genuineness, and empathy that have always characterized the brand, distancing it from the numerous me-toos and setting the pace for the category.