Tassoni
Celebrating an Italian legacy
Tassoni is an Italian icon, having been active on the market since 1793.
Touching an icon is always a huge responsibility.
One which we have undertaken!
A LOOK AT THE ORIGINS
We embarked on a fascinating journey through almost two centuries of company history.
During this journey of discovery, we paid close attention to the precious heritage of posters and advertisements dating back to the early 1900s, a period of fame and glory for the brand.
THE SOUL OF THE BRAND
This analysis of the past proved to be deeply inspiring and allowed us to identify the three key elements that define the soul of Tassoni: boldness, a core value that reached its highest expression in the brand's most radiant period, characterised by a non-conformist attitude; the charm emanating from the brightness of its deep yellow colour, which has become a distinguishing feature of the brand; the textured surface of the bottle, inspired by the brand's most noble and representative raw material: citron peel.
THE ITALIAN SOFT DRINK PAR EXCELLENCE
This imagery integrates perfectly with the new corporate mission: to make Tassoni the aspirational Italian soft drink par excellence.
​Hence the new brand positioning: “The luxury of daring”, reflected not only in the key visual aspects such as the logo and visual identity of the product, but also in every communicative touchpoint of the brand.
A complete range of sophisticated flavours, ideal for drinking straight or for mixology.
A consistent and appealing visual identity.
Digital identity
Another important project linked to the newfound brand strength was the online image of Tassoni, with the creation of a new website that faithfully reflects its renewed identity.
NEW CHALLENGES
An additional challenge for the company was to establish the brand also in the world of spirits, finding its most premium expression in superfine gin.
VISUAL DETAILS
Visual expression has reached its fullest heights thanks to the use of an Art Nouveau style and frame surrounding the label, emphasising the brand's enduring history and becoming a timeless style icon. The dark green colour with its contrasting gold lettering gives the product an elegance that makes it stand out from the crowd. Great importance has been placed on the detailed description of the botanicals on the label, while the distinctive profile of the bottle and cap is inspired by the world of fine fragrances.
A story that continues...
Now with the new “Bitter del Lago"