Scoiattolo Pasta Fresca

Filled with love since 1983

There are stories that deserve to be told with the right tone. Stories made of hands in the dough, of recipes passed down and reinvented, of tireless curiosity and the desire to grow while staying true to oneself. The story of Raviolificio Scoiattolo is one of them.

A NEW IDENTITY

We have redesigned Scoiattolo's image to tell a family story through a fresh new language: warm colors, clean lines, intuitive design, and visuals that speak of authentic flavor and a passion for experimentation.
An experience as welcoming as an Italian kitchen and as surprising as a recipe never tasted before.
The new Scoiattolo is thus the visual and narrative story of a hardworking and down-to-earth company, yet one that is also able to explore and innovate. A brand that speaks with a fresh, empathetic, and authoritative voice, always close to people.

The squirrel itself becomes a character: a little ambassador of goodness, curiosity, and dedication, smiling as it accompanies every product and every word of the brand.

BEFORE AND AFTER

A NEW PORTFOLIO

A repositioning and visual identity project born from the desire to approach Italian and international markets with a new sense of awareness, enhancing the uniqueness of a third-generation company with the ambition to become a strong, memorable, and desirable brand, capable of reaching new markets and consumption occasions. The work also involved reorganizing the offering, now structured into four main lines, designed to showcase the full richness and variety of the Scoiattolo world.

THE ICONS

The most recognizable and surprising products, the result of experimentation and creative courage.

NONNA EBE'S RECIPES

A tribute to family roots, to the hands that kneaded before the brand itself was born.

I GIGANTI

A new shape and flavor: big, generous, and ready to amaze from the very first bite.

THE TIMELESS

Simple, accessible, and high-quality recipes: an authentic everyday embrace.

A NEW LANGUAGE

Today, each line has its own image, yet they all speak with a single voice, building a brand offering that is coherent, rich, and recognizable. It wasn’t just about a new logo or a new brand image. A new way of telling the story and existing in the world was born. In a sector where offerings are vast and often anonymous, Scoiattolo stands out because it has a true heart. And today, that heart is finally visible.

With this project as well, we have confirmed our mission: helping Italian companies enhance their roots by building identities that speak to both people and the market, with strategic intelligence and a touch of emotion.