Portofino Dry Gin

From Portofino with love

How to create an icon without it becoming just a simple souvenir?
Portofino Dry Gin is much more than a gin: it is a tribute to the authentic essence of one of the most iconic places in Italy. A premium gin, handcrafted distilled to offer a unique, elegant and traditional sensorial experience, capable of enclosing the timeless beauty of Portofino in every sip.

The beauty and hidden charm of Portofino

Portofino Dry Gin invites you to experience the hidden charm and beauty of a village nestled between the Ligurian hills and the Mediterranean Sea. It’s a celebration of the Portofino way of life, to be enjoyed one sip at a time.

The goal

Elevate the product's identity to iconic status, reflecting the history and authenticity of the brand's values.
Adopt codes specific to the high-end market while maintaining its uniqueness.
Expand its identity to include new products.

One place, one saga, many experiences.

From souvenir to brand: transforming Portofino from a holiday destination into a brand, and then into a product that tells a story.
Inspired by its roots, it evolves into a lifestyle, defining its own rules, tone, and style.