Pellini

The Italian harmony of coffee

We guided Pellini on a journey into its own essence - a path that celebrates the Italian art of coffee, defined by balance, sensitivity, and perfection. Pellini transforms coffee beans into harmony, blending tradition, passion, and elegance, capturing the essence of a gesture that is culture before it is habit. A bold, authentic brand journey - unmistakably Italian.

LOGO DESIGN

We redesigned the logo to give it new soul and stronger personality, making it the true voice of the brand’s deepest values: its history, preserved in the date, and its essence, embodied in the bean. A symbol that speaks with authority, yet with the grace of a contemporary and distinctive style.

From there, the new brand visual identity was born—an expression of the refinement and elegance that define Pellini. We then revisited the packaging and redefined the brand architecture, restoring clarity, coherence, and expressive strength to a wide and articulated portfolio.

Top Pellini

Horeca

Prestigio

Website

Finally, we translated all of this into a new digital experience, redesigning the website in every detail to tell the story of the Italian harmony of coffee through images, words, and rhythm in tune with the brand’s soul.

A project that restores to Pellini the full richness of its identity and the natural elegance of those who have always known how to do things at their best.