Neutro Roberts

A new journey together

The development of the Mother Brand has led to the creation of a new brand, Antica Farmacia Henry Roberts, dedicated to a more premium and innovative range of products, still gentle on the skin but with more sophisticated formulations and fragrances, in which the essential oils are inspired by magical Italian locations like Florence, Syracuse and the Dolomites. These highly iconic and evocative places have inspired an emotional and multi-sensory storytelling, adding a fascinating escapist dimension to be explored.

IRIS AND AMBERGRIS ESSENTIAL OIL

A view of florence where the precious notes of iris essential oil embrace a rich and warm drop of ambergris.

SYRACUSE ORANGE AND FLEURS DE SEL ESSENTIAL OIL

A dip into the mediterranean where a vibrant marine note meets the bright notes of orange essential oil.

Magnolia and white musk essential oil

A glimpse of the Dolomites where white musk crystals encapsulate the soft essence of oil of magnolia from the lakes.

A new chapter is added to the history of Neutro Roberts, established in 1904 inside the ancient pharmacy founded by the english chemist Henry Roberts who had founded a well-known pharmacy in florence.
Inspired by the ornaments of this wonderful place, its sign and its finely embellished window displays, the new brand is at the centre of a richly decorated frame, reminiscent of the antique florentine pharmaceutical tradition but with a graphic approach that makes it both contemporary and modern.