Maritz

Iginio Massari's Maritozzi

To tackle this project we immediately had to make a very important strategic choice in terms of naming: keeping the name IGINIO MASSARI or not? Yes, we have kept it because we are convinced that the value and reputation universally recognized and linked to the name of IGINIO MASSARI are an element of warranty and reassurance, especially in the case of a "pop" product like the Maritozzo.

The creative flair

The name of the concept defined by playing with the letters contained in the name MASSARI and in the word MARITOZZO, was born with the aim of communicating the product in a differentiating way, crystallizing its positioning.

After finding it a name, we built it a home.

A new Iginio Massari store entirely dedicated to the Maritozzi opened in the center of Milan, Colonne di San Lorenzo district. After giving it a name "Maritz" and having designed its home, we are all ready to taste them live because we know that they are just as good as they look.