Lago 1968

Choose your pleasure!

A project born from refocusing the brand positioning which led to the valorization of an Italian dessert laboratory with an artisan heart.
A redesign of the logo that integrates icons of the territory and highlights its history.

From Product Brand, to Pleasure  Brand.
From the new brand positioning Plasir was born, a new flagship brand and inventor of infinite shades of pleasure.

The key-visuals become icons of pleasure and magnify the character of each product.

Choose your Pleasure!
The intensity of Chocolate and the surprising combination with Sensation.

A flexible system that accommodates all the Lago product families and can also be used on all out-of-pack materials.