King's
High-quality Italian products since 1907.
Robilant cura l’immagine di questa importante azienda storica, preparandola a presentarsi al mercato con un’identità completamente rinnovata e una nuova offerta di prodotti, oltre ad un nuovo portale digitale dedicato alla marca, ai prodotti e ai nuovi consumatori.
The restyling starts with the definition of a new, more slender and elegant lettering. The uppercase K becomes an icon of the brand, together with the tilted crown on it, a symbol of the irreverent and creative character of the brand. The payoff has become "the legend of cured meats - 1907" to enhance the legendary history of the brand.
A strategic project that redefined the brand identity, distinguishing itself with its unique elegance. A captivating brand identity inspired by the legendary history of the brand.
The labels represent shields, in continuity with the previous image, but with heterogeneous designs to convey the uniqueness and excellence of the individual products and the breadth of the offer.
A new refined and elegant image for two product lines, one aimed at the horeca channel and the other at retail.
The new website is the cornerstone of the brand's new positioning, which, with a modern and engaging language, brings new digital audiences closer to the brand's story.
We worked in the historical archives to tell the origins of the King's brand, a collection of visual testimonies that, together with artificial intelligence technology, allow us to relive the places and moments that have characterized the history of the brand.