Ichnusa non filtrata

It's unfiltered, it's Ichnusa

Robilant signs the first campaign for Ichnusa Non Filtrata, bringing to the screen the Sardinian icon that has won over Italy.

By overturning the conventions of its communication, this time it is not the brand that tells the story of the territory’s values but it is the product itself that becomes the manifesto of an authentic and deep-rooted identity. For Ichnusa, being unfiltered has never been a choice driven by market needs, but rather a deep attitude - the very essence of an entire people and of an island, even before being tha characteristic of a production.

"When a beer is born unique, the best thing to do is NOTHING. That’s why it is unfiltered."

This is the motto that assertively underlines the integrity of the Sardinian soul.
This approach finds its fullest expression in the new 15-seconds commercial a bold visual story with a rough, direct, and intentionally “imperfect” language.
Every gesture is a statement, every frame a manifesto of the strength, authenticity, and indomitable Sardinian essence.

In addition to the TV and digital campaign, Robilant - which also handled the beer’s branding and packaging - created a special piece dedicated to an important new launch: the can format of Ichnusa Non Filtrata.

Credits: Visual art and animation by Simone Brillarelli