Heineken Switzerand

Live Tastes Better

Heineken Switzerland’s Live Schmeckt’s Am Besten ("Live Tastes Better") campaign brings the brand closer to consumers through a shared passion for music. To celebrate, a limited-edition packaging series was created, inspired by Switzerland’s most iconic music festivals.

Festival-Inspired: A Fresh Take On Heineken’s Iconic Star


The most sacred element of the brand, the Heineken star, has been reinterpreted to reflect the visual identity of each festival: Frauenfeld captures the energy of hip-hop, Street Parade pulses with electronic beats, Gampel embodies pure rock, while Zurich Open Air conveys movement and innovation. A balance between brand identity and innovation, where respect for the logo meets the courage to reinvent it—without losing its iconic essence.

Cheers to Great Moments


Each pack brought consumers into the heart of live music, offering the chance to win tickets to these events along with an exclusive survival kit for open-air festivals.

Building Deeper Connections


By bringing Heineken to the heart of the festivals, we celebrated the magic of live music and the unforgettable memories that are made when friends come together, creating bonds that last over time.

Cheers to good vibes, unique moments, and new friends—because live, life truly tastes better!