FABBRI 1905

Everything else is on top

Fabbri 1905 introduces Zenzero Fabbri, a new flavor has been added to the iconic Amarena and the classic Strawberry, redesigning the range. In addition to the product identity and the restyling of the family, we create the ADV campaign for the US market and the video for the launch of the product.

The communication concept focuses on the overturning of the classical point of view about topping: from being just an ingredient to being the key ingredient. Innovative and versatile, it expresses its best in a variety of delicious combinations and unexpected methods of use.
Fabbri 1905. Everything else is at the top.

CHERRY, STRAWBERRY, GINGER.
AN ICON. THREE TASTES.

CHANGE POINT OF VIEW.
TOPPING IS NOT JUST AN INGREDIENT
IF IT'S FABBRI 1905.

THE MULTI-SUBJECT CAMPAIGN PLAYS ON THE VISUALS TO TELL ABOUT ITS VERSATILITY AND SUGGEST UNEXPECTED PAIRS.

THE VIDEO AND PRESS COMMUNICATION CAMPAIGN
FOR THE U.S.A. MARKET

FABBRI 1905.
EVERYTHING ELSE
IS ON TOP.