Fabbri 1905
Everything else is on top
Fabbri 1905 introduces Zenzero Fabbri, a new flavor has been added to the iconic Amarena and the classic Strawberry, redesigning the range. In addition to the product identity and the restyling of the family, we create the ADV campaign for the US market and the video for the launch of the product.
The communication concept focuses on the overturning of the classical point of view about topping: from being just an ingredient to being the key ingredient. Innovative and versatile, it expresses its best in a variety of delicious combinations and unexpected methods of use.
Fabbri 1905. Everything else is at the top.
ONE ICON, THREE TASTES
Sour cherry, Strawberry and Ginger.
The multi-subject campaign, created for the USA market, has played on the visuals to talk about its versatility and suggest unexpected pairs.
We gave a twist to the point of view, because toppingis not just an ingredient if it's Fabbri1905.