Robilant designs the new Campari
A symbol of the Italian aperitif in the world, Campari lends itself to an extensive restyling process, by Robilant, sanctioning the link between modernity and tradition. A new visual identity, a synthesis of the elements that make up the brand's roots and its projection into the future: the bottle has been redesigned, with references to the Milanese style and a cannetè theme, renewing the product's historic image and its union with Milan. The label, scaled down to bring out Campari's iconic bright red colour, reveals the richness of the finish and depth of composition, recalling the many Milanese courtyards that can only just be glimpsed behind elegant but austere facades. The new vision goes beyond the product, thanks to a visual brand identity that lends form and substance to Campari's identity, an elegant and contemporary expression of its city.