Bertani ON

We were there

Bertani ON: We were there.
A groundbreaking limited edition launched worldwide. Since 1957, every vintage has carried a fragment of history. When the world changed, Bertani was always there. A way to experience history through wine.
So Bertani has selected three wines. Three moments in history.
1967: the birth of the Hippie movement.
1975: the rise of Pixel art.
2005: the era of the user-generated videos.

For over 150 years, Bertani Amarone has embodied timeless excellence. It carries a rare legacy: an extraordinary collection of vintages preserved since 1957. But this treasure risked becoming dusty and speaking only to experts, not to new generations. So how could Bertani's heritage become a living experience today?

1967: the birth of the Hippie movement.

To enhance to Hippie mood and styling, the bottle box is wrapped with a printed foulard. Although the Hippie dressing was made with simple materials we have selected a soft silk to preserve the product premiumness. Unwrapping the foulard we get a box made with natural feeling paper with some foil details. The box inside is a moment of silence to give full priority to the bottle.

1975: the rise of Pixel art

The box simulates a pixel art version of Bertani's villa. The illustration is made in 3D and wraps the entire packaging as a unique scene. The box is printed on a coated paper with a pixel pattern made in glossy varnish. While opening the box you also open the gate of Bertani’s villa getting into a scenographic and tridimensional pixel world. The ﬁnal outcome is a sort of theatre in which the bottle is the main actor.

2005: the era of the user-generated videos

The box represents an analog way of doing a video. We used the moir. technique to create an animation of Bertani’s logo with some design elements that recall the video infographic. Removing the sleeve, we get a metallic and shimmery printed box that highlights even more the dynamism. Inside the box we have a full metallic electric blue in order to create a strong contrast between modern and classic.

This limited edition will be released annually, each time presenting three new vintages inspired by three signiﬁcant moments in history and reinterpreted through a new design.

Bertani ON
we were there