Baxter

Made in Baxter becomes an artistic manifesto.

In a "pure and imaginative" place, a voice, whispering silently, walks in an environment full of small and extraordinary details, unleashing images, dreams, metamorphic interpretations of Baxter's know-how. Made in Baxter becomes art.

The "Made in Baxter" concept, which emerged during the exploration of an hypothetical new identity for Baxter, was crystallized by Robilant within a brand manifesto:

Made with leather

At the beginning we reinvented leather. We transformed the classic English mood into a contemporary and unique Italian style.

Made with mastery

We reshape stone, metals, woods, fabrics and resins. We transform them through unexpected metamorphosis. Unique materials that we use in our own way. Because behind every project there is our soul, behind every product our essence.

Made with curiosity

We mix and match tradition and innovation in a never predictable way. We contaminate styles through sophisticated combinations. We shape materials with a spontaneous freedom obsessed by passion and curiosity.

Made with beauty

Each of our objects that enters a place is like a tailor made haute-couture dress. We are always inspired by the beauty of the future and eager for uncharted territories driven by care, mastery, research and Italian creativity.

That’s why we simply say:

Made in Baxter

Robilant staged and directed the final video, moving from BRAND MANIFESTO to BRAND VIDEO MANIFESTO.

Thanks to:

Gypsotheca Antonio Canova

Fondazione Italia Patria della Bellezza