THE BACK OF THE PACK IS PROTAGONIST AS WELL.
AD HOC ILLUSTRATIONS FOR EACH FORMAT OF PASTA
TELL ABOUT THE CARE AND QUALITY OF THE PROCESS.
If red is the dominant color, blue - strong in its equity - remains the ink called up to impress on this new page a story never told before.
The stamp is a restyling of the very first mark used by the Barilla pasta company to package its products, way back in 1877, when it all began.
The Brand Visual Language sets the rules of the photographic style and defines the visual grammar of the new "Barilla lifestyle".
Behind the scenes of the Branding project
The new era of Italian Pasta