Amik Cosmetics
A new brand for a new cosmetic reality.
For Amik Cosmetics, we developed a contemporary and distinctive visual identity, designed to communicate the new brand’s positioning in a simple and immediate way. Starting from the branding, we defined the visual language and translated it into the UI design and website development.
BRANDING AND VISUAL IDENTITY
The project began with the creation of the new Amik Cosmetics logo, designed to convey reliability, modernity, and a clean aesthetic consistent with the skincare & haircare sector.
The mark, essential and recognizable, integrates seamlessly across all digital and physical touchpoints.
We defined a contemporary and essential visual identity, built on neutral color palettes, clean typography, and a recurring use of soft shapes that guide the eye and create visual coherence.
GLASSMORPHISM AND PHOTOGRAPHIC STYLE
The site’s UI stems from this system: a clear, bright, and minimal interface, characterized by glassmorphism elements that add depth and lightness to the sections.
The photographic style, developed around fluid silhouettes and a soft-focus aesthetic, completes the brand’s visual language.