14 October 2026

ROB: the complete collection online!

Meet rob.robilant.it, the new digital home of ROB – Reflections on Branding. A space for ideas, perspectives and conversations on what shapes brands today.

What does it take to build a brand that stands the test of time? How do culture, design and innovation shape the way brands evolve? And what should businesses be paying attention to in a world that never stands still?
These are the questions at the heart of ROB – Reflections on Branding, Robilant’s editorial project conceived by Roger Botti, CEO and Creative Director. Now, ROB has a home of its own.

The website brings together the first 25 episodes, articles, videos and conversations, exploring branding through different lenses and the experiences of people working at the intersection of identity, strategy and business culture.
Alongside Roger Botti’s reflections, ROB Voices brings more voices from Robilant into the mix, opening up new perspectives on a discipline that keeps evolving.

No trend-chasing. Just questions worth asking about branding. Because branding is about more than visual identities and communication strategies. It’s about understanding what businesses need, how people change and what’s happening in the world around them.
A place to explore ideas, challenge perspectives and look at brands from different angles. Not just as recognisable marks, but as systems of meaning that take shape, grow and evolve over time.
Every episode. Every voice. All in one place.