31 March 2026

Packaging as Art: 3 Robilant Projects at ADI Design Museum

Three Robilant projects featured in the ADI Design Museum’s “Packaging Supply Chain” exhibition
Last March, the ADI Design Museum in Milan hosted the exhibition “Design di Filiera. La Filiera del Packaging”, showcasing the central role of design in the complex packaging system - from conception to production and recycling. The exhibition celebrated Italian creativity and industrial excellence in this strategic sector.
Three of our projects were selected to represent Robilant’s contribution to innovation in packaging:

         - Venturo
         - Barilla Blue Box
         - Neutro Roberts
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Often seen as mere containers or even “waste,” packaging here demonstrated its true power: creating value, driving consumer choice, telling stories, protecting what matters, and shaping habits and culture. When packaging is designed ad arte, it becomes a genuine piece of art, worthy of a museum space.
Curated by Carlo Branzaglia and Wladimiro Bendandi, in collaboration with UCIMA, the exhibition was a unique opportunity to reflect on the power of design and Italy’s industrial excellence.