28 May 2025

One, ten, a hundred… too many?

Growth is a natural necessity for any company.
But sometimes, the only path that seems possible is multiplying the offer.
A strategy that works… up to a point.
Because when fragmentation becomes excessive, even consumers struggle to navigate it.

Maybe the real challenge isn’t adding variant after variant, but returning to an offer that’s clearer, more understandable, more essential.
In a hyper-fragmented market, true value doesn’t lie in offering more and more, but in delivering something truly relevant, something that clearly stands apart from everything else.

The new episode of Rob. is now online.