14 May 2025

Brand or Product: which comes first?

A brand is always born from a product — never the other way around.
That’s why, when working on a brand, you can never forget the product behind it. It’s the product people truly desire. The more unique it is — the more it anticipates the market’s needs — the more it sparks respect and love for the brand that created it, keeping it safe from the risk of sameness.
The latest episode of ROB is now online — our new podcast on branding, hosted by our CEO, Roger Botti.